$756,164,384

It is projected in 2025 that $276,000,000,000 USD will be spent globally on social media advertisements. That breaks down to approximately $756,164,384 per day. The 7,561 social media and money sound effects each individually represent $10,000 USD. This is not a pleasurable experience by design. It is supposed to be harsh, unlistenable, anxiety inducing, annoying, and unpleasurable. The repetitiveness both grows, shrinks, and is ever present. The video format is an illusion. The blackness makes the viewer embrace the sonic presentation with anticipation. Even more, when presented through the medium of an installation, intended audience will treat the installation as a film, only to be surprised when hit with multi-channel audio; to maximize the spatial and temporal qualities of the sonic dimension. This is a common routine- wake up, check phone, brush teeth, check phone, drive to work (while checking phone), work (and check phone), bathroom break at work (pull out the phone), drive home (while on the phone), go to bed restless (and check the phone). The only non-routine sound present is an explosion, and yet, social media profits on exploitation of crisis through an algorithm that actively promotes content that is emotionally charged. Why the desire for attention? Social media profits off of your attention through advisements ingrained in their algorithm. The top result of every google search is sponsored. In typical social media fashion, there is a version of this that exists without the notification and money sounds in the narrative. You may purchase it for $10.00.

Released: September 18th, 2025